GTM Operations Analyst

About this role

• About Mirakl: Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
• Today, Mirakl's operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
• With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers.
• Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
• For more information, visit www.mirakl.com.
• Mirakl in Numbers: Founded in 2012 | Member of French Tech Next40 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo Our Values: Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues.
• We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.
• Our 5 values guide how we collaborate: Work Hard Together: Teamwork and collaboration are the foundation of our success Get Things Done: We prioritize action and efficiency for impactful results Go Above & Beyond: We tackle challenges proactively and always aim for excellence Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture Satisfy & Empower Clients: We're committed to our clients' success The Team You'll Join As a Go-to-Market (GTM) Operations Analyst, you'll be part of our AMER Business Development team led by Bennet Simonton, Manager, Business Development.
• The team consists of 5-6 Business Development Representatives covering the North American market.
• Together, you'll be driving Mirakl's growth by translating marketing initiatives into high-impact outbound strategies that generate pipeline and engage high-value target accounts.
• This is a hybrid role in our Boston office with 1 work from home day per week.
• Your Impact Optimize Mirakl's GTM technology stack - serving as a primary user of Clay, Outreach, HeyReach, Salesforce, and LinkedIn Sales Navigator - to build and execute sophisticated, multi-channel outbound campaigns that generate pipeline and engage high-value accounts.
• Develop persona-specific prospecting strategies and personalized outreach for key decision-makers across target industries, determining the right balance of automated and tailored engagement per segment.
• Leverage AI, automation, and data enrichment to uncover account insights, buying signals, and relevant business opportunities - building scalable workflows that sharpen account research, contact identification, and outbound prioritization.
• Partner with Marketing to orchestrate outbound campaigns around industry events, webinars, content initiatives, and broader marketing programs, translating those initiatives into BDR outreach strategy and execution.
• Collaborate with Business Development, Marketing, and RevOps to continuously evaluate and improve GTM processes, tools, and workflows - making Mirakl's commercial organization more efficient and effective.
• What You'll Bring to the Role Experience: 2+ years of experience in GTM operations, marketing operations, revenue operations, or a sales/BDR role transitioning into an operational function Proven track record of building and executing multi-channel outbound campaigns that drive measurable pipeline impact Bachelor's degree Previous experience with outbound campaign tools and CRM reporting (Outreach, Clay, HeyReach, or Salesforce experience preferred, but not required) Skills: Data enrichment, list building, and account prioritization Outbound campaign design and execution across email and LinkedIn CRM reporting and pipeline tracking (Salesforce) Cross-functional collaboration across Sales, Marketing, and RevOps Analytical thinking with strong business acumen and a process improvement mindset #LI-Hybrid Below you will find the reasonably estimated annual On-Target Earnings (OTE) range for this role.
• OTE reflects total target compensation, reflective of base salary and variable compensation (e.g., commission or bonus) .
• Your starting compensation within this range will be based on your relevant skills, experience, and education, with any future adjustments informed by role scope, performance, and internal pay equity.
• In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO.
• Find out more about our benefits here .
• OTE Pay Range $90,000 - $114,000 USD We welcome collaborators with their diverse perspectives and experiences to power us forward.
• These often far exceed conventional job requirements and help us create a culture of continuous learning.
• If you're ready to join a global leader powering digital transformation for 450+ of the world's most innovative retailers and B2B organizations.
• As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities.
• You can exercise your data protection rights at any time, and as further detailed in our policies.
• For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French.
• We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses.
• While AI helps us work efficiently, all final hiring decisions are made by humans.
• For more information, visit our AI Guidelines for Candidates and Interviews .

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