Marketing Manager

About this role

• Marketing Manager - Brand Growth & Franchise Marketing The Protein Spot | Boise, Idaho | Full-Time Help Build the Next Great Protein-Focused Food Brand The Protein Spot is entering an exciting new chapter.
• We've built a brand centered around convenient, high-quality, protein-focused food that supports active lifestyles.
• Now, we're preparing to grow beyond our corporate locations and expand through franchising.
• We're looking for a creative, ambitious, hands-on Marketing Manager who wants to help build something from the ground up.
• This isn't a position where you'll inherit a massive marketing department or spend your days sitting in meetings.
• You'll have the opportunity to own our marketing strategy, execute campaigns, grow our brand presence, and help create the marketing systems that will support The Protein Spot as we scale.
• We're looking for someone who can think strategically on Monday and execute on Tuesday.
• What You'll Own Marketing Strategy & Brand Growth * Develop and manage quarterly and annual marketing plans aligned with company growth objectives.
• * Build and execute promotional calendars, product launches, and seasonal campaigns.
• * Maintain a consistent brand identity across all marketing channels.
• * Identify opportunities to increase awareness, customer acquisition, purchase frequency, and retention.
• Social Media & Content * Own The Protein Spot's social media strategy across Instagram, Facebook, TikTok, and other relevant platforms.
• * Plan, create, coordinate, and publish engaging content.
• * Capture content in-store and collaborate with team members, customers, and local creators.
• * Develop campaigns that build community and drive measurable store traffic.
• * Track engagement, audience growth, and campaign performance.
• Local Store Marketing * Develop and execute marketing initiatives for our corporate locations.
• * Build partnerships with gyms, fitness studios, businesses, schools, and community organizations.
• * Coordinate local promotions, sampling opportunities, events, and brand activations.
• * Work with store leadership to identify sales opportunities and execute localized campaigns.
• * Build repeatable local marketing programs that can eventually be implemented across franchise locations.
• Customer Loyalty & Digital Marketing * Manage and optimize our Toast loyalty and rewards programs.
• * Build targeted email and SMS campaigns that drive customer retention and repeat purchases.
• * Maintain and improve website content, promotions, and landing pages.
• * Understand and apply foundational SEO and local search best practices.
• * Help manage Google Business Profiles and local online presence.
• * Track campaign performance and continually improve results.
• Franchise Marketing Systems * Help develop a standardized marketing playbook for future franchisees.
• * Create repeatable marketing calendars, campaign templates, and brand assets.
• * Establish processes that allow local operators to execute effective marketing while maintaining brand consistency.
• * Collaborate with leadership as we build our franchise support infrastructure.
• What We're Looking For * 3+ years of hands-on experience in marketing, brand management, digital marketing, or a related field.
• * Demonstrated ability to develop and execute marketing campaigns.
• * Strong understanding of social media platforms and content creation.
• * Experience with email marketing, customer loyalty programs, and digital marketing tools.
• * Working knowledge of website management, basic SEO, and Google Business Profiles.
• * Strong organizational skills and the ability to manage multiple projects independently.
• * A creative mindset paired with a results-driven approach.
• * Comfort working in an entrepreneurial, fast-moving environment.
• * Willingness to get hands-on with content, local events, and in-store execution.
• Bonus Points * Experience in restaurant, hospitality, fitness, wellness, or consumer brands.
• * Familiarity with Toast POS and loyalty marketing.
• * Experience with Canva, Adobe Creative Cloud, or video editing tools.
• * Experience managing Meta or Google advertising campaigns.
• * Experience supporting multi-location businesses or franchise brands.
• * A genuine interest in fitness, nutrition, and healthy living.
• What Success Looks Like Within your first six months, you'll have: * Established a consistent, measurable marketing calendar.
• * Built an organized social media content and execution system.
• * Improved our loyalty marketing and customer engagement.
• * Developed and executed local marketing campaigns across our corporate locations.
• * Created the foundation for a repeatable franchisee marketing playbook.
• * Established clear reporting around marketing activity, performance, and business impact.
• This is an opportunity to get involved at a pivotal stage of growth.
• You'll work directly with company leadership, have meaningful ownership over your work, and help shape how our brand shows up in the market.
• As The Protein Spot expands, so will the marketing function and the opportunities for the person who helps build it.
• Compensation: Target base salary of $55,000-$75,000 annually, depending on experience, with potential performance-based incentives.

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