Marketing Manager

About this role

• The Marketing Manager is responsible for managing social media, creating marketing materials, promoting products, communicating company updates, and capturing high-quality photos and videos that showcase our business, products, and team.
• The ideal candidate is self-motivated, detail-oriented, and comfortable working independently while collaborating with multiple departments to ensure consistent branding and messaging.
• **Key Responsibilities** **Social Media Management** * Manage and maintain all company social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
• * Develop and maintain a monthly content calendar.
• * Create engaging posts, reels, stories, and videos.
• * Respond to comments and messages when appropriate.
• * Monitor social media performance and recommend improvements to increase engagement and brand awareness.
• **Marketing and Advertising** * Design digital and print advertisements.
• * Create flyers, brochures, banners, signage, catalogs, and promotional materials.
• * Develop marketing campaigns to promote products, sales, and company initiatives.
• * Ensure all marketing materials align with company branding.
• **Product and Company Communications** * Announce new products, product updates, pricing changes, promotions, and company news.
• * Work with management and sales teams to communicate important information to customers through email, social media, website updates, and printed materials.
• * Maintain consistent messaging across all communication channels.
• **Photography and Content Creation** * Photograph products, inventory, projects, company events, employees, and customer installations.
• * Capture and edit photos and videos for marketing campaigns.
• * Organize and maintain a digital library of marketing assets.
• **Website and Digital Presence** * Assist with updating website content, product information, and promotional materials.
• * Ensure online content remains accurate and current.
• * Recommend improvements to enhance the customer experience.
• **Brand Management** * Maintain a consistent company image across all marketing platforms.
• * Ensure logos, colors, messaging, and branding standards are followed.
• * Support company events, trade shows, and community outreach efforts.
• **Collaboration** * Work closely with sales, purchasing, and management to identify marketing opportunities.
• * Assist in planning seasonal promotions, product launches, and special events.
• * Coordinate with vendors, printers, and advertising partners when necessary.
• **Qualifications** * Experience in marketing, communications, graphic design, or a related field preferred.
• * Proficiency with design software such as Canva, Adobe Creative Suite, or similar.
• * Experience managing business social media accounts.
• * Strong photography and basic video editing skills.
• * Excellent written and verbal communication skills.
• * Strong organizational and project management abilities.
• * Ability to manage multiple projects and meet deadlines.
• * Creative mindset with attention to detail.
• **Preferred Skills** * Knowledge of social media advertising.
• * Experience with email marketing platforms.
• * Basic website editing experience (WordPress or similar CMS).
• * Familiarity with analytics tools such as Meta Business Suite and Google Analytics.
• **Physical Requirements** * Ability to move throughout the facility and occasionally lift up to 25 pounds.
• * Ability to photograph products both indoors and outdoors.
• * Occasional travel to customer sites, events, or trade shows may be required.

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