Social Media Manager

About this role

• **Job Summary** We are seeking a dynamic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts across multiple social media platforms.
• In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our online presence.
• Your energetic approach will inspire audiences, foster community relationships, and drive measurable marketing success through creative media management and digital marketing expertise.
• This paid position offers an exciting opportunity to shape brand narratives and connect with diverse audiences worldwide.
• **Duties** * Develop and implement comprehensive social media strategies aligned with overall marketing goals to boost brand visibility and engagement.
• * Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency in branding and messaging.
• * Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce high-quality graphics, videos, and photographic content that captivate audiences.
• * Monitor social media channels using tools like Hootsuite, Buffer, and native platform analytics to track performance metrics such as reach, engagement, and conversions.
• * Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities for strategic planning.
• * Manage paid advertising campaigns on platforms like Facebook Advertising to maximize reach and ROI through targeted ads.
• * Collaborate with public relations teams to ensure cohesive messaging and manage online reputation through relationship management strategies.
• * Analyze digital marketing performance using Google Analytics and marketing analytics tools to optimize ongoing campaigns for better results.
• * Engage actively with followers by responding to comments, messages, and inquiries promptly to foster community loyalty.
• * Stay updated on the latest social media trends, platform updates, media performance analytics, and best practices in digital marketing.
• **Experience** * Proven experience in social media management within a fast-paced digital marketing environment.
• * Strong proficiency in social media platforms' management tools such as Hootsuite or Buffer.
• * Demonstrated ability in content creation including graphic design with Adobe Creative Suite (Photoshop & Illustrator) and video editing skills.
• * Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and marketing online analytics.
• * Experience in running successful Facebook Advertising campaigns with measurable results.
• * Familiarity with social listening tools and social media analytics platforms for data-driven decision making.
• * Excellent written communication skills with a keen eye for proofreading and content writing accuracy.
• * Ability to monitor digital marketing performance metrics effectively while adjusting strategies accordingly.
• * Strong relationship management skills for engaging with influencers, partners, or community members online.
• Join us as a Social Media Manager if you're passionate about storytelling through digital channels!
• Bring your creativity, analytical mindset, and enthusiasm for social media marketing to help us build vibrant online communities while achieving impactful business results!
• Pay: From $20,000.00 per year Benefits: * Flexible schedule Work Location: Hybrid remote in Boca Raton, FL 33431

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