Creator Marketing Manager

About this role

• ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS?
• ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?
• This is a very exciting and highly innovative time here at Outside.
• OUR TRUE NORTH:Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world's most passionate outdoor, wellness, and endurance enthusiasts every month.
• We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.
• The Creator Marketing Manager leads the Outside Creator Network (OCN), a community of outdoor, fitness, and adventure creators.
• OCN powers branded campaigns for Brandworks, Outside's in-house content marketing agency.
• This person scouts and vets new creators, pairs them with the right brands, and runs creator-led campaigns from first brief to final report, including budgets and contracts.
• This is a hands-on role for someone who knows what makes social content authentic, credible, and engaging, and who loves finding new voices.
• Expect a steady pace most of the year, with a couple of multi-campaign pushes and contract support available during peaks.
• This is not a sales role.
• You'll contribute ideas to pitches and join client kickoffs once a campaign is sold.
• ### **Responsibilities:** * Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaign * Pair creators with brand and campaign needs, and write clear, on-strategy creator briefs * Manage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting) * Track, analyze, and report on campaign performance using social media data * Manage creator campaign budgets and negotiate creator contracts * Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold * Support creator content for fitness challenges on Outside's Map My apps * Stay current on social media and creator trends, and apply them to campaign planning ### **Within 1 Month, you will:** * Onboard with the Brandworks team and learn current OCN processes and custom content services * Take ownership of post-production and creator briefs * Start building relationships with existing creators and scouting new creators for upcoming campaigns * Demonstrate proficiency in campaign tracking and reporting ### **Within 6 Months, you will:** * Independently lead creator campaigns from concept to execution * Own creator budgets and contract negotiations * Expand the OCN network with a diverse range of creators matched to campaign needs * Apply trend knowledge to optimize content creation and delivery ### **Within 12 Months, you will:** * Use social data insights to influence OCN strategy and identify new opportunities * Scale the program with measurable growth * Define best practices for campaign management, budget allocation, and contract negotiation across Brandworks * Serve as the team's go-to creator marketing expert ### **What you bring:** * 3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing * Deep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engaging * Strong project management skills across multiple campaigns, deadlines, and budgets * Experience analyzing social media data and turning it into clear reports and recommendations * Creative approach to storytelling and content creation * Strong written and verbal communication skills; collaborative, solution-oriented mindset * Proficiency in Google Workspace and Asana; experience with Meta partnership ads a plus * Creator or talent contract negotiation experience a plus * Bachelor's degree in Communications, Journalism, Marketing, or a related field preferred * Enthusiasm to grow and evolve in a fast-moving field **What We Offer:** This is a fully remote role, and we welcome applicants based anywhere in the United States or Canada.
• The disclosure below is provided specifically to satisfy Colorado's pay transparency law for roles that could be performed there, it does not limit who may apply.
• Entirely remote job that could be performed in Colorado: Employees can expect to be paid a salary of between $65,000 to $80,000.
• Additional compensation may include a bonus or commission.
• Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more.
• This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
• We are committed to fostering a diverse and inclusive workplace.
• Outside Inc is an Equal Opportunity Employer.
• We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics.

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