Digital Marketing Manager
About this role
- **POSITION SUMMARY** The Digital Marketing Specialist is responsible for the creative development and execution of email and website marketing across OnDeck Partners properties.
- This role builds engaging email campaigns, maintains and designs website content and pages, supports experiential marketing efforts, and assists with broader marketing and creative initiatives as needed.
- **KEY RESPONSIBILITIES** * Develop email creative, including layouts, graphics, templates, calls to action, and campaign messaging.
- * Build, test, schedule, and distribute email campaigns across organizational properties.
- * Create and maintain reusable email templates that support brand consistency.
- * Coordinate email campaigns supporting ticket sales, promotions, special events, memberships, merchandise, partnerships, and other organizational priorities.
- * Develop website creative, including homepage features, promotional graphics, banners, landing-page visuals, and campaign assets.
- * Maintain and update club websites to ensure content is accurate, timely, visually engaging, and aligned with brand standards.
- * Build and design website pages and landing pages for ticket products, promotions, events, campaigns, and organizational initiatives.
- * Support experiential marketing initiatives, including campaign concepts, event activations, displays, signage, and other fan-facing brand experiences.
- * Utilize AI tools to support digital content creation, editing, and workflow efficiency while staying current on emerging AI trends and capabilities.
- * Manage projects and coordinate timelines, deliverables, and communication with third-party creators and creative partners.
- * Develop scalable templates, creative systems, and workflows that can be shared across markets.
- * Assist with creative development for digital advertising, social media, presentations, print materials, and other marketing needs when necessary.
- * Support major campaigns, launches, special events, and cross-department marketing initiatives as needed.
- * Perform other duties and responsibilities as assigned to support the needs of the organization.
- **QUALIFICATIONS** * Experience in digital marketing, email marketing, web design, graphic design, or a related field.
- * Experience building and deploying email campaigns.
- * Experience working within a website content management system and building digital pages.
- * Strong creative eye with an understanding of layout, branding, typography, and digital design.
- * Strong writing, proofreading, organization, and attention to detail.
- * Ability to manage multiple projects, brands, and deadlines in a shared-services environment.
- **PREFERRED QUALIFICATIONS** Experience with Iterable or similar email platforms, Adobe Creative Cloud, Canva, MLB/MiLB website platforms, and sports or live-event marketing.
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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