Manager, Marketing and Communications

About this role

• Description: JOIN A FORWARD-THINKING AGENCY COMMITTED TO HELPING ALL YOUTH ACHIEVE THEIR FULL POTENTIAL.
• Big Brothers Big Sisters Independence (BBBSI) is the largest Big Brothers Big Sisters agency in Pennsylvania and fourth largest in the nation.
• Our mission is to close the mentoring gap by creating and supporting meaningful, one-to-one mentoring relationships and strengthening the quality of the mentoring field.
• JOB DESCRIPTION Big Brothers Big Sisters Independence (BBBSI) is seeking a Marketing & Communications Manager to build a dynamic local marketing function and help shape and grow a team for a nationally recognized brand.
• This is an opportunity to shape how BBBSI tells its story, grows its visibility, engages supporters, and inspires more people to invest in and become part of our mission.
• Reporting to the Vice President of Advancement, the Manager will lead the day-to-day marketing and communications function, supporting fundraising, volunteer recruitment, donor engagement, programs, events, and brand awareness.
• This hands-on role combines strategy, storytelling, content creation, project management, cross-departmental collaboration, and oversight of external creative and communications partners.
• We are looking for a creative, proactive marketer who wants to build, innovate, and make an impact, with a strong connection to the Greater Philadelphia and Southern New Jersey community preferred.
• JOB RESPONSIBILITIES **DIGITAL MARKETING & COMMUNICATIONS** * Develop and execute integrated digital campaigns that support fundraising, donor engagement, volunteer recruitment, programs, events, and brand awareness.
• * Manage email marketing, including campaign planning, audience segmentation, content development, scheduling, testing, and performance review.
• * Manage website content and day-to-day updates, coordinating with internal stakeholders and external web partners to ensure content is accurate, accessible, engaging, and on brand.
• * Monitor and optimize website and campaign landing-page performance, including SEO, SEM, Google Analytics, and other applicable analytics tools.
• * Use available digital and audience data to evaluate performance, strengthen engagement, and improve future campaigns.
• **SOCIAL MEDIA & STORYTELLING** * Develop and manage BBBSI's social media strategy, editorial calendar, and day-to-day presence across priority platforms.
• * Create and curate compelling content that highlights BBBSI's youth, families, volunteers, donors, partners, programs, and impact.
• * Coordinate photography, video, and multimedia projects, including identifying content needs, developing creative briefs, coordinating vendors and shoots, securing appropriate permissions, and managing completed assets.
• * Monitor audience engagement and channel performance and recommend opportunities to strengthen reach and results.
• * Plan and coordinate digital advertising and paid campaigns, where appropriate, including Google Ads and Google Ad Grants.
• **MARKETING STRATEGY & TEAM DEVELOPMENT** * Help build and evolve BBBSI's local marketing and communications function, establishing scalable processes, workflows, and resources to support the organization's growing needs.
• * Contribute to the development of the marketing function over time, identifying opportunities to expand team capacity, strengthen capabilities, and maximize the impact of internal and external resources.
• **EXTERNAL COMMUNICATIONS & BRAND** * Serve as BBBSI's day-to-day brand steward, ensuring consistent messaging, voice, visual identity, and use of national and local brand standards.
• * Develop communications and marketing materials supporting fundraising, volunteer recruitment, programs, partnerships, signature events, and other agency priorities.
• * Coordinate with external creative, graphic design, photography, videography, web, public relations, and other marketing partners as needed.
• Develop clear briefs, manage timelines, review deliverables, and ensure the quality and brand alignment of externally produced work.
• * Coordinate with external public relations and media partners, when applicable, and serve as the internal point of contact for media opportunities and requests.
• * Participate in select BBBSI signature events and priority community activities to support event communications, content capture, media coordination, and organizational visibility.
• Some evening and weekend participation will be required.
• **INTERNAL COMMUNICATIONS & COLLABORATION** * Partner with Advancement, Program, Volunteer Recruitment, and other departments to identify communications needs, establish priorities, and develop clear, audience-focused messaging.
• * Manage marketing requests, project timelines, campaign calendars, and workflows, communicating priorities and expectations to internal partners.
• * Support internal communications that keep staff informed of important agency priorities, initiatives, programs, events, and key messages.
• * Maintain organized and accessible brand assets, templates, photography, video, messaging resources, and marketing materials.
• * Establish practical performance measures and provide regular updates and recommendations to Advancement leadership.
• Requirements: **ACADEMIC REQUIREMENTS** Bachelor's degree in marketing, communications, public relations, or a related field preferred but not required.
• Equivalent professional experience and demonstrated skills and results will be considered.
• **PROFESSIONAL REQUIREMENTS** * Minimum of four years of progressive experience in marketing, communications, public relations, digital marketing, or a related field, including demonstrated responsibility for campaign planning and hands-on execution.
• * Demonstrated excellence in writing, editing, proofreading, and storytelling, with the ability to tailor content for different audiences and communication channels.
• * Strong project management skills, including managing competing priorities, campaign calendars, deadlines, and cross-departmental requests.
• * Demonstrated ability to balance hands-on marketing execution with effective management of internal and external resources.
• * Experience with digital marketing tools and platforms, including website content management systems, email marketing, social media management, and digital analytics.
• * Proficiency in Microsoft Office and experience with CRM platforms preferred; Salesforce experience is a plus.
• * Experience with Canva, Adobe Creative Cloud, or other design tools is a plus.
• * Ability to work effectively with diverse constituencies and collaborate across departments and levels of the organization.
• * Ability to work independently, exercise sound judgment, anticipate needs, and proactively troubleshoot and solve issues related to the role.
• * Must have daily and dependable access to transportation, a valid driver's license, and meet state-required automobile insurance minimums.
• * Ability to attend required in-person activities and travel to agency events and community locations, including occasional evening and weekend participation.
• PERSONAL ATTRIBUTES * Strong customer/client focus, communication, organizational, listening, and interpersonal skills.
• * Open, approachable, collaborative, and able to build effective working relationships across teams.
• * Functions well in a fast-paced environment, demonstrates flexibility and accountability, and manages multiple priorities effectively.
• * Able to balance strategic thinking with hands-on execution and take ownership for moving projects from concept through completion.
• * Proactive, solutions-oriented, detail-conscious, and comfortable making recommendations and managing priorities.

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