Manager, Camp Marketing and Communications

About this role

• **Position Overview** The Manager, Camp Marketing & Communications will develop and execute marketing initiatives and general camp-wide communications exclusively for Camp Lincoln for Boys and Camp Lake Hubert for Girls.
• This hands-on role creates marketing materials, manages digital content, social media and online listings, coordinates projects and vendors, and provides creative direction and technical guidance to summer media teams.
• The Manager works under the direction of the Camp Directors, with a dotted-line reporting relationship to the Corporate VP of Marketing.
• This role supports camper enrollment, seasonal staff recruitment, family engagement, and alumni relationships while preserving each camp's distinct identity and traditions.
• For more than a century, both camps have provided meaningful summer experiences where campers develop friendships, gain confidence, discover new interests, and create memories that last a lifetime.
• The Manager tells the stories of both camps, celebrates their traditions, and maintains each camp's distinct identity, voice, and community.
• **About Cote Hospitality: cotehospitality.com** For over 100 years, this family-owned company has distinguished itself by providing unique, transformative experiences and exceptional memories.
• Our resorts provide an array of services including accommodations, golf, spa, food and beverage, retail, equestrian and conference/event opportunities.
• Our camps provide transformational memories that our attendees carry with them forever.
• The Cote Family has invested in its current ventures and is poised for further growth.
• **COTECares** CoteCares is our "Way of Life".
• We believe in enriching the lives of those within our community and this inspires us to create exceptional experiences and memories.
• Our associate journey begins and ends with a positive work environment and experience for our team.
• CoteCares is the namesake for our culture, and our commitment to a culture where all associates feel respected, safe, empowered, appreciated, excited, included and a sense of belonging to something extremely special.
• Whether it be through community involvement or internally working with each other, CoteCares expresses our world and what we want it to be.
• **Career Pathing and Growth:** With demonstrated success and high performance, this role could lead to additional opportunities in the Marketing field, Communications, or Camp Administration throughout the organization.
• **Duties and Responsibilities:** Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• * Develop and execute annual marketing strategies and plans for both camps with the Camp Directors and Corporate VP of Marketing, defining the vision, messaging, look, and feel within company brand standards.
• Maintain a year-round content calendar tied to enrollment, retention, session-balance, staff recruitment, and alumni priorities.
• * Independently write, design, edit, and produce newsletters, email campaigns, brochures, flyers, graphics, presentations, social media posts, advertisements, and other digital and print communications.
• * Create compelling content that authentically reflects each camp's programs, traditions, values, friendships, and camper experience; proactively bring forward new ideas and campaigns.
• * Maintain accurate, timely content on both camp websites; serve as the primary day-to-day contact with Milestone, track requests and revisions, and verify that approved updates are completed correctly.
• * Keep American Camp Association (ACA) public listings, camp directories, and other external listings accurate and current, including dates, rates, programs, contact details, and photographs.
• * Coordinate with Corporate Marketing and Milestone on search engine optimization, website analytics, paid digital advertising, technical website changes, and specialized design or print production.
• Agree on project ownership, deliverables, approvals, and deadlines to avoid duplicate work; retain responsibility for coordinating camp marketing through completion.
• * Partner with the Manager, Camp Enrollment and Engagement, to generate qualified inquiries and provide campaign materials, lead-source information, and timely handoffs.
• That Manager owns the sales pipeline, prospective-family follow-up, tours, and conversion through enrollment; this role owns marketing campaigns and content.
• Support tours and recruitment events as coordinated, with clear ownership of each activity.
• * Develop marketing materials and campaigns supporting seasonal staff recruitment, including job fair materials, testimonials, social media, and recruitment videos.
• * Develop, coordinate, and distribute general camp-wide informational communications, family and alumni newsletters, alumni publications, and marketing for reunions, anniversaries, camp movie showings, and special events as approved by the Camp leaders and Corporate Marketing team.
• + Maintain accurate alumni communication records and preferences in coordination with camp leadership; support alumni relationships and referrals without duplicating enrollment responsibilities.
• + Refer individual camper matters and family-specific questions to the appropriate Camp Director, designated camp leadership, or Manager, Camp Enrollment and Engagement.
• * Coordinate production of camp yearbooks and other keepsake publications, including content collection, design, proofing, approvals, vendor coordination, and timely distribution.
• Source and coordinate approved camp merchandise and five- and ten-year recognition gifts, comparing pricing, managing orders, and arranging distribution.
• * Work with the Camp Directors to establish photography, video, and media priorities for both camps.
• Assist with selecting and training seasonal photography and media staff and provide creative direction and technical guidance, including shot lists, content review, editing standards, organization, and timely delivery and uploads to approved family photo platforms.
• Camp leadership retains responsibility for daily supervision and personnel matters.
• * Ensure appropriate media coverage across camper ages, activities, traditions, cabins, and daily camp life; identify gaps promptly and direct additional coverage.
• * Provide technical feedback on media team members' photography, video, productivity, and completion of media duties.

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