Marketing and Communications Manager

About this role

• **How to Apply** ---------------- A cover letter is required for consideration for this position and should be attached as the first page of your resume.
• The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
• **Who We Are** -------------- The Michigan Language Assessment team is diverse, dynamic, and committed to building and strengthening a culture of inclusion, support, innovation, adaptability, quality, and trust.
• You'll have the chance to collaborate with peers from more than a dozen countries as you help us grow domestically and globally.
• We believe in hard work and the importance of personal time.
• We believe good ideas can come from anyone in the organization.
• We believe that difficult projects and hard tasks can be accomplished in an atmosphere that's collegial and supportive, because we're all in this together.
• To find out more about Michigan Language Assessment, visit us at https://michiganassessment.org/about-us/.
• **Job Summary** --------------- The Marketing and Communications Manager will serve as the lead for website content, digital marketing initiatives, public relations, and brand governance.
• This position is responsible for developing and implementing marketing and stakeholder communications that raise brand awareness, support product visibility, strengthen reputation, and position the organization as an industry authority.
• The manager oversees messaging, approvals, thought leadership, white papers, media relations, and original marketing content distributed through a diverse range of channels.
• The manager ensures high-quality service to stakeholders through, data-informed decision-making, diligent management of marketing budgets, oversight of vendors and agencies, and strong leadership of the marketing team.
• This position is responsible for providing oversight for marketing, brand, product positioning, reputation management, and all internal and external communications, ensuring brand awareness and consistency for the organization's brand and products.
• As a member of the management team, they contribute to the development and furtherance of our organizational strategic plans, is the organizations global marketing expert and facilitates cross functional initiatives and processes related to marketing initiatives and brand awareness for the organization.
• **Responsibilities\*** ---------------------- * Globally manage all website, SEO and marketing automation to ensure consistent brand messaging, optimized lead generation, and seamless user experiences across all digital touchpoints.
• Leading the regional digital marketing execution across B2B and B2C channels.
• Build, launch, and optimize campaigns that grow test taker volume, deepen partner engagement, and increase brand recognition in global target markets.
• Lead email marketing, paid digital advertising and marketing production elements, including web copy, campaign assets, and email sequences, briefing that work into the content and social media function against clear campaign objectives.
• * Serve as the strategic lead for marketing, brand, product positioning, reputation management, and thought leadership initiatives, including white papers.
• Develop and implement the annual marketing plan to advance the strategic business plan, mission, brand awareness, product visibility, and organizational objectives.
• * Write and oversee original marketing content for websites, white papers, presentations, articles, campaigns, stakeholder communications, and other platforms.
• Create high-impact content that is compelling, accurate, brand-aligned, and appropriate for internal and external audiences.
• Represent the organization in presentations, recorded content, webinars, or other camera-ready opportunities as needed.
• * Deliver internal and external communications, including media relations, press releases, public-facing statements, and key organizational announcements.
• Plan communications that highlight accomplishments and strengthen reputation with stakeholders.
• Represent the organization in presentations, webinars, and recorded content as agreed.
• * Develop, implement, and enforce brand guidelines and governance processes to ensure consistency across all communications, platforms, and markets.

Key skills & tools

View & apply

Links open in a new tab. jobhustl never applies on your behalf - you always go to the employer.