Manager, Marketing

About this role

• It's fun to work in a company where people truly BELIEVE in what they're doing!
• Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences.
• With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries.
• Our purpose is to help our customers grow their businesses and delight their customers.
• Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
• We're seeking a strategic, business-minded **Marketing Manager** to own marketing strategy, prioritization, and execution across a portfolio of business units.
• This role will act as the primary marketing partner for multiple businesses, developing a deep understanding of each unit's goals, market, customers, and growth priorities and translating those needs into focused, actionable marketing plans.
• The Marketing Manager will balance priorities across assigned businesses, determine where marketing resources can have the greatest impact, and lead a team of two internal marketing professionals.
• This includes setting clear expectations, delegating work, providing ongoing coaching and feedback, supporting employee development, and maintaining accountability for individual and team performance.
• The role will also engage and oversee contract marketing resources as needed and coordinate shared specialists across demand generation, content, digital, marketing operations, product marketing, and events.
• Success in this role requires the ability to think strategically across multiple businesses while staying close enough to each to provide meaningful marketing leadership.
• The ideal candidate is comfortable navigating competing priorities, partnering with business and Sales leaders, using performance data to guide decisions, and creating a proactive, results-oriented marketing partnership across a diverse portfolio.
• **Essential Duties and Responsibilities** * Partner closely with business unit Presidents, Sales leaders, Product leaders, and other stakeholders to align marketing priorities with broader business objectives.
• * Own the marketing roadmap for assigned business units, proactively identifying opportunities and recommending where marketing resources and investment will have the greatest impact.
• * Prioritize marketing initiatives based on business impact, growth potential, available resources, and strategic importance-balancing BU needs with broader portfolio priorities.
• * Direct and coordinate shared marketing resources across demand generation, content, digital, marketing operations, product marketing, creative, events, and other specialist functions.
• * Lead, coach, and develop two internal marketing team members through clear goal setting, effective delegation, regular one-on-one meetings, ongoing feedback, development planning, and accountability for individual and team performance.
• * Establish clear roles, responsibilities, goals, and decision-making authority for direct reports, ensuring work is appropriately delegated and aligned with portfolio priorities.
• * Provide timely, actionable feedback and address performance or behavioral concerns promptly and consistently in partnership with People leadership, as appropriate.
• * Support employee growth through regular career and development conversations, stretch assignments, and individualized development plans.
• * Promote an inclusive, collaborative, and accountable team environment with clear communication and consistent operating practices.
• * Identify when contract marketing resources (such as agencies, freelancers, and consultants) are needed to supplement internal capacity; scope, select, and manage contractors to deliver high-quality work on time and within budget.
• * Develop clear briefs, objectives, timelines, and success measures for initiatives executed by direct reports, contract resources, and the shared-services marketing team.
• * Ensure specialists have the business context and direction needed to execute effectively while avoiding unnecessary layers or bottlenecks.
• * Own marketing performance for assigned business units, monitoring KPIs such as pipeline, leads, conversion, customer acquisition, engagement, retention, and marketing-attributed revenue.
• * Regularly review performance data, identify gaps and opportunities, and adjust marketing strategies and resource allocation accordingly.
• * Establish a consistent operating cadence with assigned business units, including planning, prioritization, performance reviews, and stakeholder communication.
• * Manage expectations and provide transparency around marketing priorities, timelines, resource capacity, and results.
• * Shift the relationship between Marketing and the business units from reactive, request-driven support to proactive, strategic partnership.
• * Identify opportunities to leverage successful campaigns, content, technology, processes, and best practices across multiple business units rather than recreating work independently.
• * Partner with Marketing leadership to assess business units against portfolio priorities and determine the appropriate level of marketing investment and support.
• * Ensure brand standards, messaging, campaign execution, and customer experience remain consistent while allowing for the unique needs of each business and market.
• * Surface risks, resource constraints, performance issues, and emerging opportunities to Marketing leadership and recommend appropriate actions.
• Continuously improve marketing processes, planning, communication, and collaboration across the shared-services organization.
• **Education and Experience Requirements:** * Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent combination of education and relevant experience considered.
• * 5-8+ years of progressive marketing experience, preferably within B2B, SaaS, software, technology, or a multi-brand/multi-business environment.
• * Demonstrated experience developing and owning integrated marketing strategies tied to business and revenue objectives.
• * Experience partnering directly with senior business, Sales, and Product leaders to translate business needs into marketing priorities and plans.
• * Proven ability to manage marketing across multiple products, business units, or stakeholder groups simultaneously.
• * Experience coordinating cross-functional or shared marketing resources, including demand generation, digital, content, creative, product marketing, marketing operations, and events.
• * Experience directly managing marketing team members, including setting priorities, providing feedback, and supporting professional development.
• * Experience scoping, selecting, and managing agencies, freelancers, or other contract marketing resources.
• * Strong understanding of full-funnel marketing, including demand generation, lead management, customer marketing, digital marketing, content, and sales enablement.
• * Experience using performance data and KPIs to evaluate marketing effectiveness, communicate results, and optimize strategy and investment.
• * Demonstrated ability to prioritize competing initiatives and manage resources effectively in a fast-paced, evolving environment.
• * Experience working with CRM, marketing automation, analytics, and project management platforms; familiarity with platforms such as HubSpot, Salesforce, Power BI, and Monday.com is a plus.
• Experience in a private equity-backed, portfolio, shared-services, or decentralized business environment is a plus.
• **Salary range: $85,000 - $95,000 USD** Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.
• Fullsteam is an Equal Opportunity/Affirmative Action employer.
• All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

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