Marketing Communications Manager

About this role

• **Overview** **Position Summary** The Marketing & Communications Manager is responsible for translating and translating JA USA marketing resources to build a strong storytelling function that helps audiences understand JA's impact and positions JA as a strategic education partner providing solutions that prepare young people for the future and advance economic mobility.
• **Essential Functions** Establish a Local Marketing Strategy * Define priority audiences, key messages, and themes for each stakeholder group.
• * Establish a consistent organizational voice and approach to content.
• * Connect JA USA marketing initiatives to local programs, partnerships, events, and community priorities.
• * Develop and manage an annual content calendar aligned with programs, partnerships, campaigns, and key organizational moments.
• **Strengthen Impact Storytelling & Content** * Build strong relationships across programs, development, education, leadership, volunteers, corporate partners, and the board to proactively identify local stories, marketing opportunities, and communications needs.
• * Develop student, educator, volunteer, partner, and district stories.
• * Create engaging written, visual, social, and video content.
• * Develop impact stories, case studies, and content that supports district engagement, partnerships, and fundraising.
• * Build a reusable library of stories, testimonials, photos, videos, and impact examples.
• **Expand Reach & Engagement** * Establish a consistent publishing strategy across priority digital channels.
• * Grow digital reach, engagement, and audience awareness.
• * Develop audience-specific content distribution strategies.
• * Build an amplification approach that engages partners, districts, volunteers, and board members in sharing JA content.
• * Identify opportunities to expand JA's visibility through partner networks, media and community channels.
• **Build a Measurement & Optimization Framework** * Establish baseline marketing and digital performance metrics tied to organizational priorities.
• * Track content performance, reach, engagement, audience growth, and website activity.
• * Identify the messages, stories, formats, and channels that resonate most with priority audiences.
• * Provide regular marketing insights and recommendations.
• * Use performance data to refine the content and distribution strategy.
• **Required Qualifications** * Strong content strategy, storytelling, writing, and editing skills.
• * Ability to identify, develop, and amplify compelling impact stories and testimonials to engage key audiences.
• * Experience creating, distributing, and optimizing content across multiple channels, including email, social media, newsletters, websites, impact reports, and marketing materials.
• * Experience using AI and emerging marketing technologies to improve efficiency, adapt and develop content, analyze performance, and extend limited marketing resources, while maintaining appropriate human judgment and oversight.
• * Proficiency with email marketing, social media management, CMS, analytics, and content creation/design tools.
• * Experience using digital analytics and performance metrics to optimize content and increase engagement.
• * Strong project management and cross-functional collaboration skills, with the ability to manage multiple priorities and identify content opportunities across the organization.
• * A curious, continuous learner who stays current on how marketing, technology, and audience behavior are changing and is eager to experiment with and thoughtfully apply new approaches.
• * Willingness to travel locally and nationally as needed.
• * Commitment to Junior Achievement's mission and values Pay: $75,000.00 - $90,000.00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Health insurance * Paid time off * Vision insurance Work Location: Hybrid remote in Houston, TX 77092

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